Multi-Faceted Media Partnership Will Help Foster Growth In The Off-Road Travel Segment
MALIBU, CA, JANUARY 23: Off-Road Travel TV and ADV Pulse online magazine have entered into a multi-faceted partnership that will see the two companies join forces to continue to grow the off-road adventure travel segment. Through a series of coordinated editorial and promotional efforts, this joint collaboration between the two like-minded media companies seeks to blend their complementary resources in an effort to inspire and engage a wider range of enthusiasts.
ADV Pulse is a leading source of news and information in the Adventure Motorcycle category that creates a wealth of high-quality content ranging from ride guides and travel stories to the latest industry news, product tests and bike reviews.
“We are thrilled to partner with ADV Pulse and this media alliance will be a key piece of our marketing initiative in 2025,” said Mark Mitchell CEO and co-founder of Off-Road Travel TV. “Fostering continued growth in the ADV segment is a shared goal so it was an easy decision for Off-Road Travel TV to partner with ADV Pulse to share content and work together on a variety of marketing initiatives designed to create awareness and increase interest in this rapidly growing segment of off-road motorcycling.”
Off-Road Travel TV is the first weekly 30-minute magazine-style show on a national cable and satellite television channel aimed at the off-road and overland audience that covers two, four, six and even eight-wheel vehicles. The program will deliver regular high-quality features on off-road motorcycle, Jeep, van and 4x4 truck builds, in-depth evaluations of new and existing products, informative how-to articles, valuable camping tips and tricks, and of course, off-road travel to iconic and popular off-road destinations. Off-Road Travel TV launched on January 12th, 2025 and now airs every Sunday at 9:30am ET/PT on MAVTV, repeating up to six times weekly.
My background is in off-road motorcycling, and I love the off-road focused content of ADV Pulse, said Ken Faught, Executive Producer / President / Co-founder. “I believe this is a game changer for both companies, and will be a great relationship for the entire industry. My love for motorcycle travel dates back nearly 25 years when I was the editor-in-chief of Dirt Rider when it was the world's largest off-road motorcycle magazine. I have been fortunate enough to travel to Australia, New Zealand, Costa Rica, Peru, Zimbabwe, Botswana, Canada, Mainland Mexico, Baja and all over the United States. There is strength in numbers, and we continue to grow our alliance with incredible companies like ADVPulse, Overland Expo, OVR magazine, and have some more exciting announcements coming soon. I am looking forward to an incredible 2025"
"We are excited to collaborate with Off-Road Travel TV," said Rob Dabney, Senior Editor of ADV Pulse. "There is a lot of crossover with the Overlanding, 4x4 and ADV communities. We all share the same trails, a love for outdoor exploration, and passion for the incredible machines that power our journeys. Both of our companies have a goal to inspire riders and help get them prepared for their next great adventure. We look forward to leveraging our resources to help grow the sport together.”
About Off-Road Travel TV
Off-Road Travel TV is a multi-platform media company and the first cable network television
show dedicated to off-road and overland travel. The 13-episode series on MAVTV was created
by a group of experienced off-road enthusiasts with a passion for storytelling. The show will link to other platforms (website, Instagram, Facebook, YouTube and more) where enthusiasts will find more in-depth information.
Off-Road Travel TV is also home to MX & Off-Road Tours, a comprehensive network of the
best off-road motorcycle tours, bike rentals and riding schools across North America.
For more information visit offroadtraveltv.com and follow Off-Road Travel TV and
#offroadtraveltv on Instagram, Facebook and YouTube.
About ADV Pulse
ADV Pulse is the leading online publication dedicated to Dual Sport and Adventure Motorcycles, with an emphasis on off-road travel. The website showcases top product and bike reviews, the latest industry news, ride destinations, unique travel stories, and more in an effort to inspire enthusiasts to embark on their own journeys. As part of their mission, ADV Pulse also features expert advice and insider information from across the globe, providing the tools needed to explore destinations both near and far. Visit advpulse.com for more information and follow ADV Pulse on Instagram, YouTube and Facebook.
